Demon Zhang is the owner and lead designer at Chinese Luxury Fashion house MITHRIDATE. Demon studied her craft at Central Saint Martins, graduating in 2008. During her time at one of London’s most prestigious fashion Universities, Demon spent several months interning at luxury fashion houses such as Alexander McQueen and Christian Dior alongside her studies Working alongside these two great fashion houses made a huge impact on Demon; influencing her future work and designs.
At Alexander McQueen, Demon was involved with illustrating and print development, something which has led to her personal mantra that her own designs are a language she creates to communicate to the world, and every design speaks a different story.
After her graduation in 2008, Demon was asked to join GIRDEAR FASHION in China and was promoted in 2011 to become the Director of their high-end womenswear brand LIMIL. International celebrities wore her designs there such as Cate Blanchett and Sophie Marceau.
Since 2019, Demon has embarked on a new adventure, launching her luxury fashion house MITHRIDATE. This has allowed her to continue to develop her design language and have more freedom to explore varying print designs. Her years leading a Couture Atelier in China has given her an expert understanding of hand embroidery techniques and craftsmanship. With MITHRIDATE, Demon wants to explore the balance of this intricate craftsmanship, alongside the accessibility of ready to wear.
The word MITHRIDATE is, like Demon’s designs; full of mystery and magic. Named after the King who discovered a cure to fight all poisons, Demon wants to provide a cure for women who are continually exploring their identity through their clothing.
Demon’s design language, spoken through MITHRIDATE is a balance between romance, self awareness and the outside world. The relationship between all three fascinates her as a designer and continues to inspire her. For Demon, beauty isn’t one factor; but short moments that exist in a constant state of change. It is her mission to capture that moment and present it to her audience.